Monday, October 10, 2011

Does Your Business Have a Social Media Marketing Strategy?

Social media's appeal is undeniable.
People are not just demographics anymore.
To connect them to your business,
you need to understand that relationships
are more powerful than just marketing.
The Manitoulin Chamber of Commerce and Kenjgewin Teg Educational Institute are pleased to present an affordable workshop for small business owners to learn about the basics of social media marketing, defining your strategy, and creating your site. This seminar series will be completed over 3 evening sessions.

The viral and interactive nature of social networking sites can be a powerful marketing tool for your business. Currently, there are over 16 million Canadians on Facebook. Millions more use Twitter.

Online social networks facilitate connections between people based on shared interests, values, membership in particular groups (i.e., friends, professional colleagues), etc. They make it easier for people to find and communicate with individuals who are in their networks, using the Web as the interface.

Social media's appeal is undeniable. People are not just demographics anymore. To connect them to your business, you need to understand that relationships are more powerful than just marketing.

With the correct strategy and tools, utilizing social media can lead to increased sales, more satisfied customers, and higher brand awareness.

This course will show you how to utilize some of the major tools in social media with a focus on best practices and efficient use. You will learn how to use social media to extend the reach of your business, and how these strategies can help you expand into larger markets.

Whether your goal is to increase traffic to your website, or just communicate a message, this seminar is designed to empower your business and your message through the use of powerful social networking tools.

Upon completion of this course, you will be able to measure and track your social media, post media like pictures and video to clarify your message, and link to different types of social media.

With Facebook, you will learn how to create accounts and picture galleries, create and use fan or business pages, create and use groups, and launch events.

With Twitter, you will learn how to post, and link Twitter with other established social networking sites.

We will also touch on other social media like Youtube, Flickr, and LinkedIn.

Users should have a relative understanding of Microsoft Windows or Mac computers and be familiar with browsing websites and the internet.

Course Learning Outline:


• Identify key tools used in social media.
• Create, optimize, and promote business profiles online.
• Learn how to use social media to expand your professional network.
• Learn how to use media elements to attract more visitors.

Who Should Go?

• This seminar is ideal for marketers and businesses interested in using social media to market their brand and/or business.

• This is also great for those who have moderate knowledge about social media, and want to take it to the next level.

Tuesdays - October 4th, October 11th, October 18th
Time: 6 - 9 pm.
Three 3 hour classes (9 hours).
Cost: $ 75
Call 705.377.4342 for more information.

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