Manitoulin Living has begun its Ontario advertising campaign with ads set to appear in Harrowsmith Magazine and on the CTV television network in Southwestern Ontario beginning in May.The Harrowsmith ad, slated for the May/June issue, features a golfer in mid swing with the phrase "Morning Drive" above the picture. The image hopes to capture the imagination of Southwestern Ontarions who are looking for an alternative to the hustle and bustle and traffic that plagues most of Southern Ontario.
Accompanying the ad in the May/June edition will be a postcard inserted in the poly-bag mail out issue. This image shows a closeup of a brood of ducks congested in a narrow part of the river with the the phrase "Rush Hour" above. The concept is intended to play on urban phrases placed in a rural context.
The CTV ad campaign, scheduled to begin in May as well, spans14 weeks with close to 300 commercials airing in the southwestern Ontario market. The Commercials will use existing footage compiled over the last 8 months and will also be framed around the concept of urban terms in a rural context.Stay tuned in the next few weeks for updated information on Manitoulin Living's 2008 Ad Campaign.
